At Visionary People (VP), our 100% digital operations are designed to deliver maximum value to clients while minimizing environmental impact. Business success is measured not just by profits, but by the positive effect a company has on its customers, employees, partners, communities, and the environment.

The COVID-19 pandemic accelerated this shift, prompting leaders to rethink traditional operating models. Changes such as reliance on digital platforms, flexible work arrangements, and a focus on employee well-being are here to stay. As Michael Dell, CEO of Dell, noted, the world has become “a little smaller and a lot more connected,” highlighting the power and necessity of digital capabilities. Now is the time for businesses to recommit to their core values and expand their understanding of who their stakeholders truly are.

Today, we face a convergence of global crises—health, economic, social, and environmental. While these challenges are daunting, every organization has a platform for change and a responsibility to act. Climate change, evidenced by devastating wildfires, floods, and other catastrophic events worldwide, underscores the urgency for sustainable practices. Every business decision has the potential to drive systemic change, helping preserve the planet for current and future generations.

Our Digital Standard ensures that all services and deliverables are 100% digital, from PDFs to digital media assets, eliminating paper-based workflows entirely. By operating fully digitally, we reduce resource consumption, streamline operations, and minimize environmental impact—while delivering maximum efficiency and value to our clients.

Adopting a fully digital approach allows Visionary People to reduce its carbon footprint by an estimated 85–90% per representative compared with traditional office-based, paper-dependent operations. This is achieved through several key practices:

❖ Paperless Operations:
All work is produced and delivered digitally, eliminating printing, physical storage, and the energy associated with document production and transportation.

❖ Remote-First Work Model:
Our team works entirely from home offices, removing the need for commuting and significantly reducing transportation-related carbon emissions.

❖ Eliminating Commercial Office Energy Use:
Operating without a central office allows us to avoid the energy demands of heating, cooling, lighting, and maintaining commercial buildings, major contributors to greenhouse gas emissions.

❖ Reducing Office Supply Waste:
A fully digital workflow removes the need for consumables such as pens, staplers, single-use plastics, and packaging, reducing both manufacturing demand and landfill waste.

❖ Lower Environmental Impact from Work Attire:
Remote work eliminates formal office attire and dry cleaning, reducing water usage, chemical pollutants, and energy consumption.

❖ Optimized Home Energy Efficiency:
Team members manage their own energy use efficiently, lowering the overall energy footprint compared with centralized office operations.

Through the VP Digital Standard, sustainable business practices are not an optional initiative—they are embedded in how we operate every day. This model ensures clients receive efficient, modern, and environmentally conscious solutions, while our company leads by example in creating a responsible and resilient business ecosystem.

At Visionary People, our foundation is built upon a professional and sophisticated framework for sustainability, which we call the "Sextet Bottom Line." This innovative approach, developed by Mr. Mohsen Z. Salehi, Trans-Global EMBA, during his rigorous intercontinental thesis research, a mandatory requirement for the Trans-Global Executive MBA (T-GEMBA) Graduate Program at Saint Mary's College of California - The School of Economics and Business Administration (SEBA), expands upon the well-established Triple Bottom Line (TBL) framework. While the TBL, created in 1994 by John Elkington, focuses on People, the Planet, and Profit, Mr. Salehi recognized the need for a more comprehensive model that addresses key components essential for modern-day businesses. This led to the creation of the Sextet Bottom Line (also referred to as the 6 Ps or SBL), incorporating six pillars of sustainability: People, Planet, Provenance, Purpose, Probity, and Profit. The SBL framework encourages businesses to consider these six aspects equally when evaluating their performance and striving for sustainable growth. This robust framework and philosophy are the bedrock of Visionary People.

I. People: Empowering Our Community 🧑‍🤝‍🧑

This pillar measures a company's social impact, encompassing employee welfare, community engagement, and social responsibility. Companies that prioritize the well-being of their employees and communities foster improved morale and productivity. Research shows that happy workers are 13% more productive, and companies with strong well-being programs report higher employee satisfaction and retention.

II. Planet: Nurturing Our Earth 🌍

The Planet pillar assesses a company's environmental impact, including energy consumption, waste management, and sustainable practices. Adopting eco-friendly methods reduces carbon footprints and contributes to environmental conservation. The median environmental impact for organizations is close to 2% of revenues, with some industries exceeding 10%. Sustainable practices, such as using renewable energy, can significantly mitigate these effects.

III. Provenance: Honoring Our Origins 🌿

Provenance refers to the origin, source, or history of materials. This critical pillar highlights the importance of understanding where materials come from and their relationship to specific ecosystems. It emphasizes sourcing materials responsibly and ethically, ensuring that our supply chain is transparent and supports sustainable practices.

IV. Purpose: Driving Our Mission 🎯

The Purpose pillar defines the core reason for a business's existence beyond making a profit. It is the company's mission and values, outlining its commitment to a greater social or environmental good. A strong sense of purpose guides strategic decisions, inspires employees, and builds trust with consumers who increasingly want to support 

businesses that align with their values.

V. Probity: Upholding Integrity 🤝

Probity refers to the principle of having strong moral and ethical standards. This pillar ensures that a company operates with honesty, integrity, and transparency in all its dealings. It encompasses ethical leadership, fair business practices, and accountability. Businesses that uphold probity build a reputation for trustworthiness, which is invaluable for long-term success and stakeholder confidence.

VI. Profit: Sustaining Our Future 📈

Profit is the traditional measure of a company's financial performance. It includes revenue, expenses, and overall profitability. The Sextet Bottom Line framework emphasizes that profit must be generated ethically and sustainably. Studies indicate that companies with strong environmental, social, and governance (ESG) scores often financially outperform their peers, demonstrating that profitability and sustainability are not mutually exclusive.