BENEFITS OF MARKET RESEARCH

Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth.

Market Research and data analysis are a fundamental aspect of ensuring a business's success; connecting with its target market and providing a worthwhile alternative to competitors or even filling a much-needed gap in the market.

Market Research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses employ research to determine whether they can succeed in a new geographic region, assess competitors or select a marketing approach for a product. Businesses can choose between a variety of research methods to achieve these ends. However, the type of data you require and the budget you’re willing to dedicate to market research will determine which research methods we use to get an accurate picture of the market landscape.

Depending on which Market Research methods are utilized, basic research projects can take between 6 to 8 weeks to complete. Comprehensive research projects take much longer, especially in today's environment where it may be challenging to gain access to people and primary data sources due to federal, state and local laws driven by pandemics, for example.

There are two basic research methods for gathering data:

Primary Research:

• Interviews (telephone or face-to-face) with business owners, management, competitors, industry experts, etc)
• Surveys (online or mail)
• Questionnaires (online or mail)
• Focus Groups
• Observation (field research)

Secondary Research:

• Internet Data
• Website Traffic Data
• Case Studies
• Government & Non-Government Agencies
• Commercial Information

For many businesses, Market Research is a key component in developing marketing strategy by providing a fact-based foundation for estimating sales and profitability. In fact, it can make the difference between making wise decisions that drive business forward and poor decisions that can damage your business.

The competitive environment you face is increasingly challenging. It’s safe to assume that your competitors are conducting research to gain their own advantage. That may be the best reason of all to make market research a key part of your business growth strategy.